20s, 40s, 70s ... which colors of lipstick were the most trendy?

In stick or liquid, shiny or mat, lipstick has a real success. Today it sells on average 27 tubes every second worldwide, around 900 million per year *. A number gargantuan which perfectly illustrates the craze around this flagship product of cosmetics.

> Discover the most fashionable lipsticks, from the 20s to today

A little step back

At the end of the 1920s (more precisely in 1927), the first long-wearing modern red tube by chemist Paul Baudecroux “Red Kiss”, made his appearance. The brands are also starting to launch their lipsticks and are gradually conquering the hearts of women.


During the 1950s, lipstick became a symbol of seduction and of femininity ultimate, being carried by icons such as Marilyn Monroe or Elizabeth Taylor.

Super nice textures

Over time, brands have evolved a lot in terms of colors, but also on textures proposed. First very pasty, the lipstick became more lightweight. It is available in gloss, lacquer, varnish or in lip ink, materials that guarantee impeccable outfit and without transfer, all without compromising on thecolor intensity. Orange, red, blue, metallic .. It's up to you to choose the one that suits you best!

* Source: Planetoscope


Read also :

- Top 10 of natural and green lipsticks tested by the editorial team

- 20 lipsticks that give illico good looks


- Lipstick, what texture for me?

Watch it on video:

The two-tone mouth, we dare?


100 Years of Short Hair | Allure (May 2020)


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